Using WhatsApp properly as a lead generation channel

WhatsApp is the default business channel in Tanzania, yet most companies run it from a personal phone with no record, no ownership and no measurement. Fixing that is usually the cheapest improvement available.

Move to the Business Platform

• A number owned by the company, not an employee
• Multiple agents on one inbox
• Saved replies for common questions
• Full conversation history retained

Automate the first response

An AI assistant that answers pricing, availability and location questions within seconds, then hands over to a person, consistently outperforms a delayed human reply. Speed of first response is the strongest predictor of whether an enquiry converts.

Log everything in a CRM

Push each conversation into your pipeline with a source tag. Without that, you cannot tell which campaigns produce revenue and which merely produce noise.