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Portfolio

Selected work, with the numbers attached

Every case study below states what was broken, what we changed and what it produced. No vanity metrics.

Hotels & Lodges · Paje, Zanzibar

Direct bookings rebuilt for a Zanzibar beach resort

A new multilingual site with an integrated booking engine, on-property photography and drone footage, and a location-led SEO programme covering Paje, Jambiani and Michamvi.

of revenue now direct
38%of revenue now direct
largest contentful paint
1.4slargest contentful paint
organic sessions year on year
+212%organic sessions year on year
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Tour Operators · Arusha, Tanzania

A safari operator competing with global platforms

Itinerary pages rebuilt around traveller search intent, transparent pricing, a review programme, and a tightly controlled Google Ads account focused on high-intent routes.

direct enquiries in one season
3.4×direct enquiries in one season
cost per enquiry
-44%cost per enquiry
first-page keywords gained
31first-page keywords gained
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Real Estate · Zanzibar City

Investor-grade listings for a Zanzibar developer

A searchable listing platform with property schema, drone and interior photography, investment guides, and a CRM pipeline that scores enquiries automatically.

cost per qualified enquiry
-61%cost per qualified enquiry
average time on listing pages
4.8×average time on listing pages
enquiries logged and assigned
100%enquiries logged and assigned
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Building Materials · Mwanza, Tanzania

AI quotation assistant for a materials supplier

A structured product catalogue feeding a WhatsApp assistant that answers pricing, stock and delivery questions instantly and escalates complex orders to a person.

of enquiries fully automated
40%of enquiries fully automated
average first response
< 30saverage first response
quotations issued per week
+27%quotations issued per week
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Law Firms · Dar es Salaam

Authority content for a commercial law firm

Practice-area depth, partner profiles with structured data, and a monthly regulatory insight programme targeting commercial search terms.

inbound corporate enquiries
inbound corporate enquiries
ranking commercial keywords
68ranking commercial keywords
AI assistant citations tracked
12AI assistant citations tracked
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Seafood Exporters · Zanzibar

Export-ready presence for a seafood exporter

An export-focused multilingual site leading with traceability, certification documentation and product photography, supported by B2B search visibility.

to first European enquiry
4 monthsto first European enquiry
new buyer relationships
3new buyer relationships
WCAG 2.2 conformance
AAWCAG 2.2 conformance
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Let's talk about what growth looks like for your business

Book a free 30-minute consultation. We'll review your current presence, tell you honestly what we'd change first, and send you a written summary — whether or not you work with us.