Tour Operators · Arusha, Tanzania
A safari operator competing with global platforms
Kilimanjaro Safari Collective
- Website Design
- SEO
- Content Marketing
- Google Ads
- direct enquiries in one season
- 3.4×direct enquiries in one season
- cost per enquiry
- -44%cost per enquiry
- first-page keywords gained
- 31first-page keywords gained
The challenge
Strong itineraries with almost no organic visibility, and enquiries dominated by international marketplaces.
What we did
Itinerary pages rebuilt around traveller search intent, transparent pricing, a review programme, and a tightly controlled Google Ads account focused on high-intent routes.