Hotels & Lodges · Paje, Zanzibar
Direct bookings rebuilt for a Zanzibar beach resort
Paje Shore Resort
- Website Design
- SEO
- Photography
- Google Business Profile
- of revenue now direct
- 38%of revenue now direct
- largest contentful paint
- 1.4slargest contentful paint
- organic sessions year on year
- +212%organic sessions year on year
The challenge
Eighty-six per cent of revenue arrived through online travel agents, and the existing site took over eight seconds to load on mobile.
What we did
A new multilingual site with an integrated booking engine, on-property photography and drone footage, and a location-led SEO programme covering Paje, Jambiani and Michamvi.
“We finally control our own bookings. The team understood hospitality margins, not just websites.”